Your demand engine has a leak somewhere.
Let's find exactly where.
Evaluate your positioning clarity, demand generation efficiency, and brand effectiveness to identify where your marketing investment is underperforming.
Part of the FintastIQ Growth Operating System. MBB-grade frameworks applied to your data, in your context, delivered in two weeks.
Need a diagnostic?
Your data stays yours
We work under NDA. No data shared, stored beyond engagement, or used in benchmarks without consent.
Insight in days, not weeks
Structured data intake on day 1. Preliminary findings within 5 business days. Full readout by end of week 2.
Slice and dice your results
Filter by segment, product line, geography, or channel. Every finding is customisable to your commercial model.
What we actually do
Consulting-grade analyses, in your hands in days
These are a sample of the analyses we run. Every diagnostic is customised — you choose the slices that matter: by segment, geography, product line, or channel.
Demand Generation Efficiency Audit
Attribute pipeline and revenue by channel, campaign type, and audience. Structured marketing ROI framework to isolate the highest-leverage spend vs. the programmes consuming budget without converting.
Typical output
Reduce blended CAC by 15–25%
ICP Alignment Analysis
Overlay firmographic, technographic, and behavioural data against close rate, ACV, and churn. Market segmentation applied to your own customer base to sharpen targeting and reduce wasted spend.
Typical output
Find the segments where you win at 2× the rate
Brand Positioning Effectiveness
Structured assessment of positioning clarity, differentiation, and proof points against buyer-journey stage. Built around what prospects actually remember, not what you say.
Typical output
Quantify the "clarity gap" in your message
Channel Mix Optimisation
Contribution margin analysis by channel with decay-adjusted attribution. Identify where you're over-investing in high-visibility but low-conversion channels relative to your sales motion.
Typical output
Reallocate 20–30% of spend to higher-ROI channels
Content & Category Creation Audit
Map content assets against funnel stage and deal influence. Assess whether you're building category authority or just producing volume. Identifies the "They Ask, You Answer" gaps costing you inbound.
Typical output
Identify the 3 content themes driving 80% of pipeline
These are illustrative. Every engagement is scoped to your data availability, commercial model, and strategic priorities. We don't apply a template — we apply expertise.